North Yorkshire Police has launched a hard-hitting video campaign this summer to encourage young people to think of the consequences before abusing alcohol.
The video which is titled #NYPThinkOfTheConsquences was commissioned following instances of alcohol fuelled anti-social behaviour in open spaces within York during the summer months. It will be shown to all secondary school children within the City of York ahead of the summer break and posted externally on NYP social media channels.
York College drama students are used as actors in a scenario which involves a visit to a park. The students consume alcohol which impacts on their decision making and results in five consequences which involve the emergency services and family members. Viewers of the video are then asked, “Is it worth it?” and the video concludes with the message of #NYPThinkOfTheConsequences.
Police hope the video will highlight the risks associated with alcohol and help educate young people about the impairment on their decision making following the consumption of alcohol and the devastating consequences that this can bring.
The commander for York and Selby, Superintendent Mark Khan from North Yorkshire Police said:
“Alcohol related anti-social behaviour is time consuming for us to deal with so anything which we can do to reduce the calls to service is beneficial.
“We are not unique in York and North Yorkshire experiencing problems with anti-social behaviour particularly as the weather improves and students finish for their summer break. We will continue to work with our partners to patrol hotpot areas at key times.
“It’s our job as the police to engage with communities to prevent crime. My hope is that this video will be shared far and wide so they key messages will reach as many young people as possible.”
York College’s Chief Executive and Principal, Lee Probert said: “To be involved in this video has been an incredible opportunity for our Media Makeup degree students and our Level Three acting students.
“To be part of such a professional production is an amazing experience for them, especially working with North Yorkshire Police.
“The video also delivers a serious and important message and it’s one we very much support here at York College; anti-social behaviour is not only a nuisance, but in the most serious cases can have major consequences on the lives of those involved.
“York College is very proud to be a part of this campaign”.
NB. ITV Calendar have been filming today in Foxwood as part of the new anti drink campaign